The Indiana Grand Racing & Casino is a popular destination in the Midwest, and it has recently been renamed to Horseshoe Southern Indiana. The change has taken place to help the brand become more well-known and to attract more visitors from outside the state. This article will explore the reasons for the change, the impact it has had on the casino and its visitors, and how it fits into the larger Indiana gaming landscape.
Background on Indiana Grand
Indiana Grand Racing & Casino has been part of the Indiana gaming landscape since opening in 1996. It is located in Shelbyville, Indiana, which is about 20 miles southeast of Indianapolis. The casino features a variety of gaming options, including slots, table games, and a poker room. It also has a live horse racing track and simulcast betting. In addition, there are several restaurants and bars located on-site.
The Change to Horseshoe
In 2016, Indiana Grand Racing & Casino underwent a rebranding and was renamed Horseshoe Southern Indiana. The change was made in order to create a more recognizable brand and to attract more visitors from outside of the state. The new name was chosen to reflect the history and heritage of the casino and its connection to horse racing.
Impact on the Casino and Visitors
The change from Indiana Grand to Horseshoe has had a positive impact on the casino and its visitors. The new name has helped to create a more recognizable brand, which has increased the number of visitors from outside of the state. In addition, the casino has taken steps to improve the overall customer experience. This includes renovating the facilities and updating the gaming options, as well as adding new restaurants and bars.
The new name has also helped to create a more unified gaming experience. The casino now offers three separate gaming areas: the main casino, the poker room, and the race track. This has made it easier for visitors to find their way around the property and to explore all the different gaming options.
How it Fits into the Indiana Gaming Landscape
Horseshoe Southern Indiana is now the largest casino in Indiana and is part of the larger Caesars Entertainment family. It is one of four casinos in the state, including French Lick Casino in French Lick, Indiana; and two other racinos located in Anderson and Shelbyville.
The four casinos offer a variety of gaming options and experiences. Horseshoe Southern Indiana is the largest and most well-known, but the other three casinos offer their own unique experiences. For example, French Lick Casino offers a more traditional gaming experience, while the two racinos offer a mix of slots and horse racing.
Conclusion
The change from Indiana Grand to Horseshoe Southern Indiana has had a positive impact on the casino and its visitors. The new name has helped to create a more recognizable brand, which has increased the number of visitors from outside of the state. In addition, the casino has taken steps to improve the overall customer experience. Finally, the new name helps to create a more unified gaming experience, as the casino now offers three separate gaming areas. Horseshoe Southern Indiana is now an integral part of the Indiana gaming landscape and is helping to attract more visitors from outside the state.